The Neoliberal Heritage Affect

Worldly Heritage and Haturalized Nature in Central Vietnam

  • Peter Bille Larsen University of Lucerne
Keywords: heritage, conservation, tourism, neoliberalism, affect, Vietnam


This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimately connected through processes of heritage commodification and consumption prompting attention to heritage not only in affective terms alone, but how this relates to the political economy of tourism.

Author Biography

Peter Bille Larsen, University of Lucerne

Peter Bille Larsen lectures in Anthropology at the University of Lucerne and works on environmental governance, social equity and sustainable development issues. Key fields include World Heritage policy and practice, international rights standards and the anthropology of international organizations. Primary fieldwork sites include the Peruvian Amazon, Vietnam, and
global policy arenas. His recent books include Post-frontier resource governance (Palgrave, 2015), The anthropology of conservation NGOs (Palgrave, co-edited with D. Brockington, 2017) and World Heritage and Human Rights (Routledge, 2018).

How to Cite
Larsen, Peter Bille. 2018. “The Neoliberal Heritage Affect: Worldly Heritage and Haturalized Nature in Central Vietnam”. TSANTSA – Journal of the Swiss Anthropological Association 23 (May):24-32.