The neoliberal heritage affect
Worldly heritage and naturalized nature in central Vietnam
This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimately connected through processes of heritage commodiffication and consumption prompting attention to heritage not only in affective terms alone, but how this relates to the political economy of tourism.
Peter Bille Larsen lectures in Anthropology at the University of Lucerne and works on environmental governance, social equity and sustainable development issues. Key fields include World Heritage policy and practice, international rights standards and the anthropology of international organizations. Primary fi eldwork sites include the Peruvian Amazon, Vietnam, and global policy arenas. His recent books include Post-frontier resource governance (Palgrave, 2015), The anthropology of conservation NGOs (Palgrave, co-edited with D. Brockington, 2017) and World Heritage and Human Rights (Routledge, 2018).